TikTok is one of the most popular social media platforms on the web. With more than 850 million users worldwide, who spend an average of 13.3 hours per month, Tiktok was also the most popular overall app downloaded worldwide in 2020. And it makes it even more interesting.
Wondering how? Whether you have a business or use TikTok for personal entertainment, think about the vast opportunity Tiktok provides us with. And what opportunity exactly are we talking about? It is the exposure that you can get from the platform. This exposure has made thousands of people famous overnight. And you can be one of them too.
So, today are going to learn 9 tricks to get more exposure on Tiktok. But, before that, let’s know a little bit more about TikTok and how it works.
What is TikTok?
As most of you know, TikTok is a short video platform. It means that, unlike YouTube, you cannot post longer videos on TikTok. The typical video length on TikTok varies up to three minutes. Previously, this maximum length was used to be 1 minute.
Now, how famous is TikTok globally? TikTok is not a new platform. Previously, it used to be known as Musical.ly. Heard the name, right? The app is owned by Beijing-based technology company ByteDance. It is also the most valuable startup globally, with a valuation of $50 billion alone. Also, the social media app is available in 154 countries worldwide, while 60% of its users belong to Gen Z.
So, all these stats pretty much tell us how famous TikTok has become in such a short while. And it is noteworthy that people appreciate the platform for many reasons. It brings many talents out of their home while many are using Tiktok for business as well.
But why is this so famous? There are a lot of reasons behind the popularity. But the most prevalent is that it follows trends. There are a lot of challenges going on Tiktok that people like to follow. Also, the FYP or the “For Your Page” provides user-specific content that attracts many audiences. And, you need to thank TikTok’s unique algorithm for that.
How Does TikTok’s Algorithm Work?
TikTok has a unique algorithm, making it even easier for you to get famous on TikTok. Unlike YouTube, TikTok promotes your videos much faster. And it is why you get more views on TikTok than any other social media platform. So, let’s know how TikTok’s algorithm works.
When you post a video on TikTok, its algorithm first understands your video’s category by understanding the data you provided. For this, you add different hashtags. Depending on these hashtags, TikTok targets your video to people following having the same interests. So, all you do is use simple and effective hashtags on your upload.
On the other hand, there is another page on TikTok, called the FYP or “For You Page”. TikTok shows user-specific videos on this page depending on everyone’s personal interest. For that, TikTok studies one’s previous video history and understands which category they like the most.
For example, suppose you like watching dance videos. So, on the FYP, you will see the dance videos being suggested most of the time. Likewise, when you upload content, you use similar hashtags to target the audience so that they get to see your content on the FYP. The FYP brings you the most organic views. So, don’t take it lightly.
Tricks to Get More Exposure on Tiktok
Now that you know what is TikTok and how the TikTok algorithm works, we can move forward and know the tricks to become famous on Tiktok. Here we have made a list of 9 tricks to get more exposure on TikTok. Make sure you follow all these carefully to get the best results.
Optimize Your Profile
So, here we start. The very first trick to getting more engagement on TikTok starts with setting up your profile. When you are among Gen Z, always remember that the first impression matters. It matters even more when you are on any social platform, such as TikTok, YouTube, or Instagram.
So, when you land on TikTok, you will need to set up your profile. Here, you have to show your creativity. If you want to get famous in TikTok, you have to look professional in anything you do. So, start by setting an attractive profile picture. You can hire some professionals or use some editing software for this.
Next, set the perfect description or bio. It gives your audience a complete understanding of what your channel is about. While writing the bio, don’t forget to add your Instagram or YouTube link to it. Doing that would ensure that people find you more easily on other platforms too.
Look Attractive in Your Videos
Looks matter, especially when you are on the screen. Whatever type of content you post, if you are in, you have to look perfect. It stops the viewer from scrolling down. Wait! No, we are not asking you to put on makeup or rush to the parlor every time before shooting a video.
Instead, get yourself the perfect haircut, clean your face and wear freshly pressed clothes. And if you are a girl, some light makeup will do just fine. So, in short, you have to look fresh, attractive, and fine. And it does not matter whether you are going to the parlor or doing everything on your own. You simply have to look your best.
Here comes another idea. Have you seen those before-after videos on TikTok? If you are a beauty enthusiast, you can create such content on how you transform yourself. These videos bring a lot of exposure very fast.
Focus on Quality of Your Videos
Most people skip a video that is of low quality. And quality does not only depend on the video resolution. Even though short, TikTok videos take a hell of a lot of effort to stand alone. If your videos are of poor quality, your chances are already down to 0 to get some attention.
So, what do you mean by high-quality videos? First of all, make sure that the video is in HD. Then, the camera that you will be using to shoot the videos should be good enough. Even if you are using your phone’s camera, make sure it has a good megapixel camera.
Now, arrange proper lighting if you are shooting indoors. While editing the video, pick high-quality effects only. Now, while you export the videos, make sure you export them in HD format. Finally, you are good to upload your content on TikTok. Even after this, if your videos lack engagement, you can buy tik tok likes as well.
Add Relevant Hashtags
Hashtags play a huge role in tiktok engagement. If you want to get exposure on Tiktok, you need to master these hashtags. Once you understand the hashtag part, you are already halfway there. So, how do these hashtags bring you exposure? And what will happen if you don’t use hashtags on your videos?
First of all, hashtags are not a new thing. Hashtags are used to categorize specific content. For example, if you are posting a dance video, you can use hashtags such as #dance, #dancing, etc. These help the algorithm to understand what your content is about. And then, it can target a specific audience for you.
Now, there are a lot of hashtag challenges happening in the app. You can participate in these challenges, which naturally get quite a number of views. But, by putting relevant hashtags, the chances of your video getting more views and exposure increase naturally.
Be Creative and Original
Next comes originality and creativity. Let’s start with the creative part here. There is no denying that Tiktok is a creative platform for content creators and viewers. And when it comes to content creation, you have to be creative. No one will watch your video if there is no creativity.
Next comes originality. Being creative does not mean that you always have to make original content. You can follow some trends or some other ideas, yet put your own twist on them. But originality means that you do something new. Even if you are dancing, add your own signature to it.
When you mix these two in your content, your viewers automatically start to like your content even more. When they find that you have something to offer, different from others, they will be dragged to your content. Thus, you will get more exposure on Tiktok. Just remember that following is ok, copying is not!
Use the Right Music
Music plays an important role in all of our videos. While the right music can take your video to the top of the list, the wrong one can entirely ruin it. TikTok is a short video platform. So, you don’t have the liberty to choose many ones. Instead, you pick one simple audio and put it in the background.
But then how will you know if the music is right? Well, in most cases, people choose music as per their content. For example, if it is something romantic, choose soothing, romantic audio. While, on the other hand, for videos of stunts and other action scenes, something rock may work the best.
Sometimes, DIY or guide videos have some instrumental in the background. Whatever you choose, it should match the mood of your video. And if it does, people will find it more acceptable. Sometimes, some music also trends on TikTok. You can create your content on those too.
Again, if you can create your own audio, that would be the best and far more original.
Get Featured on FYP
Getting featured on the FYP is another huge consideration here. FYP is the main page where TikTok chooses videos for you. And most people only watch the videos featured on the FYP. Hence, if you want to get more exposure on Tiktok, you have to target the FYP. But how?
Getting featured on the FYP is not an easy task. You have to be consistent on Tiktok. If you have been consistent on the platform, you might get 1 or 2 videos featured on the page. If your viewers like your content and get enough engagement, your other videos may also start coming here.
But remember, the FYP is different for everyone. This page shows content based on your interactions. TikTok’s algorithm sees your likes, comments and based on that, it suggests more similar videos. Hence, focus on getting featured on the FYP to get more exposure on TikTok.
Collaborate with Other Tiktokers
Our next trick on the list is: collaborate with other TikTokers. When you do something together, you get an enlarged circle of viewers. It helps you get more exposure on the platform. However, we would suggest you looking for someone from a different niche. It helps your audience to merge.
In any way, collaborating with a TikToker has many benefits. You can create content together and post on both platforms and ask your viewers to share and follow both channels. It is collaborative growth that also builds some reputation. So, don’t take it lightly. Go and find your partner. You may also take the help of Tiktok marketing guide for better understanding.
Consistency is always the key to success. You need to be consistent on the platform to get your videos featured on the FYP. Consistency also ensures that your viewers know when and where to expect your content. No one is perfect in their first endeavors. But as you keep posting and practicing, you learn the skills.
So, just don’t stop posting because your videos are not getting enough exposure right from the beginning. Instead, keep focused and keep making new content and post regularly. You can even fix a schedule and post accordingly. Also, study your competitors to understand their content patterns. It will help you to get more exposure on TikTok.
Apart from being the 7th most popular app, Tiktok is also a very engaging platform on the web. While it has more than 850 million active users, getting exposure on TikTok is not a big deal. But it is possible only when you know the right way.
These 9 tricks to get more exposure on TikTok will help you achieve your dream only when you are passionate, focused, and consistent. So, if you think you have these qualities, start your journey without thinking twice. That said, we would take your leave now and meet you on whichever topic you choose next.