TikTok got more traffic than Google, according to a ranking by Cloudflare. So, you can’t miss this platform if you want to make some money!
After Vine, TikTok’s short-form content spread over multiple genres and is a massive hit among youth and adults alike.
With so many users, and traffic reeling in, TikTok is the place to be if you want to cash in. Brands, too, exploit its popularity to sell their products. So, if you play your cards right, you can earn thousands.
But is brand sponsorship the only way? Does TikTok pay its creators? How many followers will you need to land a huge deal? Should you buy TikTok likes? Read on to find answers to all your queries!
How Many Views and Followers Do You Need to Make Money on TikTok?
As of December 2021, TikTok has strict qualification requirements to earn money from the platform directly. To make money, you have to:
- Be at least 18 years old.
- Have an account with more than 10,000 followers.
- At least 100,000 views across the account in the last 30 days.
If your TikTok account fulfills these requirements, you could apply for TikTok’s Creator Fund feature. However, the creators or the platform have never disclosed the exact amount of payment-per-view figures. So, giving a “1,000 views = $X” figure is tricky. But roughly, we can estimate around two to three cents per 1000 views through the creator fund.
So, if you have a vast following while raking up at least millions, you can get a significant amount from TikTok. But remember that you’ll have to verify your account on TikTok, garner genuine and authentic engagement, and follow the platform’s guidelines.
How Does the TikTok Algorithm Work?
With so many users vying to use their traffic for profit, TikTok is very particular about its algorithm. Its sophisticated system carefully analyses and judges your post, hashtag, and account interaction. The platform then decides on relevant content for your page and shows you similar posts. You need not follow specific accounts to see the content you desire.
Hence, this is a game changer for content creators and brands. Your follower count becomes less relevant to create engagement and reach. As long as your content gets interaction in the form of likes, shares, and comments, your account will stay on the top.
This is why some creators buy TikTok likes. It helps push the posts to the top and helps get better brand deals and sponsorships. It is an entirely legitimate process, so you can easily avoid demonetization.
Creator Next – TikTok Monetization Hub
At the beginning of 2021, TikTok came up with another way for creators to make money – Creator Next. The feature has everything a creator can need to make money on the platform. It has made monetization more accessible and available to everyone worldwide. Once you enroll in this program, you can monetize besides just Creator Fund.
Here’s everything you get in Creator Next:
1. LIVE Gifts
The platform offers “Diamonds” according to the number of users that tune in to your TikTok live. These diamonds can be later exchanged for real currency. Dedicated fans can also contribute by giving gifts during the LIVE. It is an old feature that also existed before Creator Next. You must be over 18 and signed up for the program to receive these gifts.
Fans can also send tips to their favorite creators. The receiver will receive the entire amount (minus any service charges). Only creators with 100,000 and over followers are eligible for it.
3. Video Gifts
Besides sending diamonds on LIVE, fans can also send gifts on standard videos. The content creators also receive diamonds according to their views on their short videos. To qualify for this feature, they need to have 100,000 followers, a 30-day old or over account, and public videos posted at least once during the last month.
4. TikTok Creator Marketplace
The TikTok Creator Marketplace is a portal that opens up the opportunity to collaborate with brands. It can be both reward-based or paid – whichever the creator wants. Brands are present in the portal and approach creators directly to finalize collaboration. The best part is that you just need 10,000 followers to apply for it!
Other Ways to Make Money on TikTok
If your account isn’t qualified for Creator Next, don’t be disheartened! There are several other ways through which you can generate revenue. Let’s explore these methods:
1. Advertising Your Products and Services
If you are an owner and sell products, then TikTok is a fantastic platform to increase its visibility. By showcasing your products in a fun and creative way, you can draw the audience and make sales. Your product doesn’t even need to be tangible!
It can be anything like proofreading, training sessions, or writing – as long as you can sell it, TikTok is the place. You can hustle it to the target people and spread the word by using the right hashtags, captions, and descriptions.
Watch Alex Webber’s merch drop to understand how to do it right!
2. Sponsorship Deals
Sponsorships are the easiest money-making method on TikTok, especially if you have a considerable following. Even if you are a small creator, you can still land deals – just find brands that align with your values! It is integral that you find brands that reflect your values because:
● Your collab will only be successful if you truly believe in the product and can actually sell it. There is no point in selling a lie to your audience.
● Trust us, your fans will see right through a false deal! If you’re a vegan preacher and suddenly started selling milk products, your fans will know that you’re doing it just for money. It will affect your image with your audience and other brands who might see you as a liar. A partnership works best if you have complete trust in the product!
It is also a clever idea to create some non-sponsored content for a brand. Make sure to try the product and hype it up. Just to let the brand know you exist and have what it takes to sell their products. If they’re impressed, they will definitely sign you up!
But don’t make it overkill or falsify your claims – be honest. And when you land a deal, always toggle on the ‘Branded Content’ to be completely transparent with your fans and other viewers.
3. Direct Payment From Fans (Crypto Donation, Kofi, Patreon, etc.)
If you have a loyal and dedicated fanbase, you can also take direct donations or payments from them. There are several host platforms like Patreon, Kofi, Kickstarter, crypto donation, etc. On average, as a small creator, you can earn around $5 to $7 per Patreon monthly.
As your following increases, expect some attractive earnings from this source itself. To lure as many people as possible to these platforms, offer them some exclusive content.
4. Open Your Shop
Opening your shop with various products is another productive idea if you have a large audience. Sell it directly to them (no third party like Etsy) and pocket all the profit. It will sell if you align the product with your image on social media.
5. TikTok for Marketing Agency
TikTok is an excellent platform for establishing your marketing agency. An estimate states that by 2022, over 70% of marketers from the USA are planning to turn to TikTok for an influencer marketing plan. The prospects in this venture are huge, while the competition is pretty less. So, you could reel in quite a profit.
For example, you can create an agency that connects small influencers with brands and help in collaboration. In another instance, you could create exclusive marketing content for different brands and help them sell their products.
6. Profile Consulting
Profile consulting is a method that won’t require any capital and investment but will help you earn. If you’re an experienced TikToker with a creative and intelligent edge, you could help other accounts grow faster. There are several people on TikTok with the ambition to grow but no means or knowledge.
You can use your experience to guide them and teach them different tactics. But ensure that you’re professional to portray a serious image to the customers. Start with small accounts and eventually move your way up.
7. Commission Links or Direct Sales for Gadgets
You’ll be surprised at the market share of cool gadgets on TikTok! The sheer amount of people fascinated by these products and willing to pay for them is enormous. So, if you’re looking for a way to monetize this fascination, then acquire an affiliate link for them. Next, you can directly sell them through short TikTok videos or redirect them to your Youtube videos for a better sales pitch.
Some common examples you must’ve encountered during your time on TikTok are sunset lamps, colorful humidifiers, and different colored bulbs.
8. Video Editing Services
TikTok is a platform based on visual appeal – a well-edited video can take you places! However, not everyone possesses the knowledge to make such high-quality videos. Hence, you can offer your services for a sum if you have professional skills. Besides individual content creators, you can also target brands looking to sell their products.
9. Affiliating Linking for Clothes
Along with gadgets, the clothes market is also huge on TikTok. You can review different brands, clothing lines, and fashion accessories. If it catches your audience’s attention, you can provide them with an affiliate link and earn a small commission with each sale.
10. Promoting Other TikTok Channels
You can use it to promote other small channels if you have a significant following (or at least a considerable amount). This can be like a shoutout but in exchange for money. You can either share a snippet of their videos, some pictures, their account details or even create a video together.
11. Premium Content
Another way to monetize TikTok cleverly is by redirecting your dedicated audience. You can take them to pay a fee to access exclusive content on Telegram, Discord, Facebook, or your website. The premium content can be anything from courses, consultations to materials, or free goodies – whatever gets you more subscriptions.
12. Redirect to Your Vlog or Blog
If you have a well-established blog or vlog, then you can redirect the TikTok audience towards it. Faithful fans are usually inquisitive and would easily navigate to your TikTok bio and towards the blog or vlog. Once the audience reaches those platforms, you can make a profit by advertising, sponsorships, affiliate links, or donations.
13. License Content to The Media
This is a unique money-making method on TikTok that you won’t notice many people going for. By licensing your exclusive content to media houses or companies who would like it for their advertisements or other purposes. It could be a video showing a brand in a remarkable manner or a viral edit they might want to use for commercial reasons.
14. TikTok Pulse
TikTok Pulse is an in-built advertising tool of the platform that can also be used to make money. Similar to Youtube’s monetization policy, TikTok also offers a 50/50 share between the content creators and the platform. But this feature is only available for creators with minimal 100,000 followers. So, if you are a small content creator, it is best to rely on other methods mentioned above.
Who Earns The Most Money On Tiktok In 2022?
So, you now know that it is possible to make money on TikTok, but do you know the extent of it? Let us look at the top earners of TikTok who made millions through it. Here are the top earners of 2022:
Charlie D’Amelio emerged as the highest-paid TikToker of 2022, with an estimated $17.5 million earned this year. It was all thanks to a high follower count, ongoing sponsorships, brand deals, and amazing dance moves. She has worked with brands like Hollister and Dunkin’ Donuts and has her show called “The D’Amelio Show.”
Addison Rae is another popular TikToker who adds $8.5 million to her net worth every year. Her primary sources of income are merchandise sales, makeup products, and brand deals with companies like Reebok and American Eagle. She has also stepped foot into the acting and music industry. Addison even made it to the Forbes 30 under 30 list!
Despite not speaking a word, Khaby Lame dethroned the TikTok queen Charlie D’Amelio and landed deals with Netflix, Hugo Boss, and Amazon Prime. He currently enjoys a net worth of $13 Million, with $5 million earned solely through TikTok in 2022.
How Much Does TikTok Pay?
If a creator signs up for the Creator Fund, they are eligible to be paid 2 to 4 cents per 1,000 views by TikTok. However, the figure changes with the geography. Creators from the United States are paid slightly higher than the creators of other countries.
What are the Creator Fund criteria?
Want to join the Creator Fund offered by TikTok? Here’s every requirement you need to fulfill to be eligible:
● Minimum 10,000 followers.
● Should’ve acquired at least 100,000 views across all videos within the last 30 days.
● Your account should adhere to all the community guidelines given by TikTok.
● Original content (no remixes).
● The account owner should be at least 18 years old.
How to get followers on TikTok?
If you’re looking to increase followers quickly on TikTok, then follow these rules of thumb:
● Increase your video quality.
● Hop onto trending videos and sounds.
● Always use trending hashtags.
● Make unique and eye-catching content.
● Engage with brands to boost visibility.
● Adopt a consistent posting schedule.
● Participate in TikTok challenges.
● Collaborate with famous TikTokers with a considerable following.
● Cross-promote your content.
Is 20k views on TikTok good?
Yes, accounts with 20k views on videos are considered top-tier or “head” accounts.
Does the Creator Next lower views?
No, applying for Creator Next would not negatively affect your TikTok account. In fact, the Creator Marketplace feature under Creator Next helps you collaborate with big brands and increase your following.
TikTok is the place to be if you want to monetize the massive popularity of these social media platforms. The Creator Next feature is revolutionary for the creators who can now directly earn money and collaborate with different brands. But besides this feature, you can also use advertisements, sponsorships, affiliate marketing, services, etc., to rake dollars in.