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A Guide to Using TikTok for Business

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In 2020, Tiktok was the most popular overall app downloaded worldwide. It has more than 850 million users worldwide, who spend an average of 13.3 hours per month on the social platform. So, if you are on the edge of deciding on whether or not you should invest in Tiktok marketing, it is high time to say a Yes! 

TikTok has gained huge popularity in a very short time. This short-video app platform has a huge customer base all over the world, with endless possibilities. A report says that 50% of ads on Tiktok have an emotional chord to attract customers. So, it pretty much tells why one should consider TikTok for their business. 

Do you wonder how? Here we have a guide to using TikTok for business. If you are excited, let’s get started! 

Tips to Use TikTok for Business

  1. Create a Business Profile

So, when you are ready to take off your TikTok journey, you will first need a business profile on Tiktok. Well, TikTok does not have any specific account of that sort. It depends on how professionally you create an account. However, depending on the type of business, it may differ. 

So, what do you do to create a business profile? The best practice is to merge it with all other social media business accounts. For example, if you have a business account on Insta or Facebook, you can put the links in here. Also, make sure that your logos and bios are aligned with your other profiles. Thus, you can create a business profile within minutes. 

  1. Make Yourself Comfortable

You have to be comfortable with the platform before you start doing anything. A business carries an image. So, any silly activity can damage the reputation. Your goal is to make it look as professional as possible. So, it would be better if you run the application several times before using it for your business. 

You can test it for personal use and learn how to create TikTok videos. Or, you can try different methods and see the results. Getting comfortable with the app will only help you get better results. These results are always the best for your businesses. 

  1. Choose a Niche

Next, you need to choose a niche. A niche is a specific topic on which you will be posting your content. However, since you will be using TikTok for business, you will need to choose a niche that goes with your business type. Or else you will not be able to attract your targeted audience. 

For example, if you have a beauty company, you will have to pick niches related to beauty. You can pick make-up topics or other related ones and target the audience based on that. Also, having a niche helps your customers find you more easily. They will come looking for something matched to their interest and end up finding you. 

  1. Be Consistent 

Next, you need to be consistent on the platform. After all, all you will need on TikTok is your videos to get a decent reach. Of course, you can buy likes on Tik tok, but if people can’t see those, you will only waste your time, money, and energy. Being consistent on the platform will help you retain your audiences. 

So, schedule a time or days of a week when you will be posting your content. It will help your audience know when to expect one. Or, TikTok’s algorithm will itself show the content to them. On the other hand, a long absence will decrease your reach on the platform and shoo your audiences. 

  1. Hashtag Challenges

Hashtag challenges are another way to get famous on Tiktok. You may have seen people posting their content on some specific hashtag. For example, the famous #EyesLipsFace by E.L.F brand got viral in 2019, which prompted people to show their looks. It brought huge brand popularity across the platform.

So, there are these two types of hashtag challenges: organic and sponsored. The organic challenges are basic challenges started for fun. These challenges are created unintentionally and get viral all of a sudden. Sponsored challenges are the ones started by brands (as mentioned in the example). 

You can either participate or start such hashtag challengers and make them viral to attract other’s attention. There are a lot of brands that have successfully used this technique to go viral on Tiktok. 

  1. Follow the Trends

Trends are the fast waves that can take your ship to a greater distance. If you can catch it, you sail too far. Gen Z is all about trends. And, to be honest, you never know what goes viral. So, it is a good thing to keep an eye on everything. But, more importantly, look out for the trends that are related to your business. 

For example, if you are a fashion designing brand, check for the trends that are related to this industry. You may see people posting videos of changing into different attires. It can be your chance to show off your designs to your audience and lure them into buying those. 

  1. Be Original 

Originality is always valued the most in terms of business and on Tiktok. So, dust off the idea of perfection and try to connect with the human. Every human has follies. And when your brand tries to help them with their pain, you become useful. So, be original with your content. 

For example, if you are a sports brand, show them how difficult the game is. And also, you should elaborate on the fact that there are challenges. Don’t be too smooth on your content. Remember, unless your audiences get to know you, they won’t trust you. So, be honest and post honest content. 

  1. Think Out of The Box

While following the trends and hashtag challenges are important, going against the flow is also necessary. Let us tell you why. Haven’t you see people posting dance videos on Tiktok? But why only some of those get the height? It is because the ones that become popular have something different in it. 

They have not followed the traditional way. Instead, they have tried to bring something cringy. It is good to follow the trends. But if you want to stand out, you need to do things differently. Similarly, when you run a business, you will find a lot of competitors. 

See what they do and how they do it. And implement some different methods and think out of the box. Introduce how your brand can do it differently and more efficiently. It is one of the best ways to use Tiktok for business. 

  1. Offer Tips and Tricks

Another best way of TikTok marketing is making tutorials or tips and tricks videos. These videos get a huge response from viewers across the world. Tutorials or tips and tricks videos are basically for solving certain problems. And you can use these for your business as well. Wondering how? Let’s make it clearer. 

Let’s suppose that you have a beauty and makeup company. So, you can create makeup tutorials and post them on Tiktok. Also, you can create content on makeup tips and tricks, which are very useful for last-minute preparation. Girls and other makeup enthusiasts love to see such content, and it can help you get more exposure on TikTok.  

  1. Offer Testimonials

As a business, your reputation would always depend on your performance. Customer satisfaction is a game-changer in such cases. And by showing how many people are satisfied with your service, you can get more into the list. Let us show you how. 

Suppose you offer interior decoration services. Now, while doing one such project, you can show a home’s transformation from before and after you do your job. The contrast will tell them how efficiently your company did the job. But, stay true to what you show. All the pictures and videos that you will be posting should be authentic. 

  1. Influencer Marketing

Now, it’s time to do things a little bit differently. Once you are already on the track on Tiktok, take things a little bit more seriously. And how would you do that? Influencer marketing is one of the most effective ways to get famous on Tiktok. In this method, you hire some influencers to promote your brand. 

So, all you do is find an influencer who hails from your niche. They have to be popular on the platform and have quite a number of followers. Now what they do is talk about your brand on their channel. You might even collab with them and sponsor some of their videos to get featured. Influencer marketing is always a famous way to bring some attention. 


So, these were some of the most effective ways to using TikTok for business. Please remember that while posting any content on TikTok, you have to bear a professional image. And by following these tips, you get that professionalism in your hands. 

Apart from this, make sure you engage with your audience and make them comfortable. Also, be patient and genuine in your business. Social media can do a lot of things for you. But if you are fake in your approaches, it can ruin you as well. We hope you liked this guide to using TikTok for business. We will see you again soon. 

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