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The Ultimate Guide to Instagram Marketing: How to Get More Likes and Views

With a global user base of over 2.4 billion active monthly users, Instagram is the third most used social media platform and a gold mine for digital marketing. Whether to promote your product or boost your YouTube video views, you can leverage the power of this platform.

But being so crowded also makes the competition tougher than ever. 

In this situation, if you are planning to use Instagram for marketing, you need enough engagements for the algorithm to favor your content and push it organically. Or else you’ll be spending way too much on paid promotions.

This honestly fails the point of choosing Instagram marketing in the first place!

So, if you are curious to know how to hack into the IG algo and get more likes and views, keep reading!

But first, Why Are More Likes And Views Important For Instagram Marketing? 

On Instagram, engagement is mostly measured through two metrics: likes and views. They play a crucial role in the success of your organic marketing efforts on the platform. 

They help you build brand visibility and credibility while helping you bag favors from the algorithm. These make your campaign a huge success. 

You might still ask, “Why is increasing likes and views important for Instagram marketing?” 

To give a brief answer to that, here’s how more engagement is going to benefit your organic marketing efforts. 

  • You Get more visibility; therefore, you get better reach, and new audiences discover you. 
  • You build credibility and trust. The more likes your post has, the more genuine you appear.
  • You get favored by the algorithm. The IG algorithm only supports content that has engagement. So, the more engagement you have, the more organic push you get. 
  • You establish a brand authority. A good number of likes and views on your content puts you in a place of authority, as others find your content likable. And the more people like and follow you, the bigger the brand you become. 
  • Get a competitive edge. All the credibility, authority, and branding you get from having more likes and views will help you establish dominance in the market and sell yourself higher. 
  • You save money! If most of your content goes viral organically, you save tons of money from Instagram ads. 

In short, the number of likes and views on your Instagram posts can take your marketing efforts to another level. 

Do You Need More Likes and Views?

What a stupid question, right?

Who wouldn’t want to have more engagement on their content? Yes, everyone does, but some people need it more than others. 

So, who benefits the most from getting more likes and views on Instagram? Let’s find out.  

Influencers and content creators:

This was a no-brainer. Influencers and content creators can never have enough likes and views.

For them, it truly is the more, the merrier. Because their entire brand value depends on how much engagement their posts have. 

So, whether you are an established content creator or an aspiring one, you need more likes and views. 

Businesses and brands:

Brands and businesses these days are upping their social game, and for that, they need more likes and views. It helps them amplify their brand visibility and create a positive impression. 

The metrics can also act as social proof, as engagements such as likes indicate a product or service’s popularity and reliability. So, having more of them would be a great idea. 

Digital marketers:

If you run a digital marketing agency, your job is practically to get your clients more likes and views. So even though you might not need it, your clients do!

Also, if you, yourself, have a decent number of likes and views on your Instagram posts, it’ll be easier for you to convince your potential clients why they should choose you. 

E-commerce platforms:

If you have an e-commerce platform, you can utilize Instagram to drive crazy traffic to your website. But you would need to have a good reach for that. 

If your posts get more engagement, they’ll automatically get more reach. So all you need is content that redirects people to your website and more likes and views that make that content viral.

Entertainment industry:

If you are from the entertainment industry (i.e.- musician, director, producer, etc.), promotional campaigns on Instagram can bring huge limelight to your releases. 

Plus, the increasing engagement indicates a growing fanbase while giving you better visibility and a profile boost. 

Educators and coaches:

If you are an educator or coach and want to reach a boarder audience, you have to have content that goes viral. And for that, you need more likes and views!

Steps To Get More Likes And Views On Instagram 

  1. Create content that sparks interest
  2. Use the latest features and filters
  3. Use hashtags effectively
  4. Optimize your profile to get discovered
  5. Maintain a content calendar
  6. Engage with your audience
  7. Other Considerations- Buy Instagram Likes

In-Depth Step-by-step Guide On How To Implement The Above

Let’s see how you can implement each of the steps above to get more Instagram likes and views on your posts. 

1. Create content that sparks interest

The first and foremost step to creating a successful Instagram marketing campaign that gets more likes and views is to have good content. 

But how can compelling content enhance Instagram engagement, you might wonder? 

Well, firstly, good content will encourage your audience to like and comment on it. And if it is a video, unless it holds your viewer’s attention for at least 3 seconds, it is not considered a view. 

So it has to be interesting or entertaining enough that anyone would watch it past that limit. 

Here’s a little secret…

Viewing your own video for more than three seconds might also count as a view. There is a debate about that, but what’s the harm in trying?

But you have to use the Instagram app for viewing. 

Here are some tips for you to make your content more interesting. 

  • Make a plan before you make content. Have atleast five to ten content ideas in the pipeline while you work on one. 
  • Make more video content as the algorithm is currently favoring them. 
  • Make content that is targeted and specific to your audience. 
  • Align your content with the latest trends. 

2. Use the latest features and filters 

You might wonder, “What are the advantages of leveraging Instagram features like Reels and Stories?”

It is simple: if a platform releases a new feature/ filter, it will push it more so more people can discover and use it. So, it is an algorithmic bias.

And it is a great opportunity for you to leverage that. 

Just embrace the new features as soon as they are released and use them as much as you can. It’s also known as Instagram features optimization. 

It could be a content format like stories or reels or something smaller like filters and background tracks. 

Combing multiple can be even better. For example, reels are in trend right now, giving you good reach. But making a reel on a trending track will help you get even better reach!

Plus, there are features like interactive filters that you can put in your IG stories that captivate your followers and increase Instagram engagement. Another latest feature includes being able to share full reels video on story

Besides, if you are trying to reach a younger audience, using these features can help you stay in trend and, therefore, relevant. 

3. Use hashtags effectively

Using hashtags effectively can help you land on your target audience’s Explore page without much hassle. 

How can effective hashtag usage contribute to increased Instagram visibility?

It is like the search engine optimization that people do for blogs and articles to increase their chances of appearing in the search results. The more effective hashtag usage on Instagram captions you have, the better chances you have to get discovered. 

Now, how to do it properly so it works yet doesn’t look like you’re trying too hard, like this. 

buy instagram likes

Let’s be honest: This hashtag usage kills your content’s aesthetics. Plus, people instantly assume that hashtags are the only reason your content appears on their pages and not because it is worth it. 

Hence, it takes away from the credibility of your content.  

So how to avoid that?

The plan is to use only five to ten hashtags that are relevant to your post and are trending right now. You can also throw in some branded hashtags (only if they are relevant to your post!). 

There are plenty of online tools available to help do the research. Some popular ones would be 

  • Inflact– Generates hashtags and shows their popularity. Comes in both paid and free versions. 
  • Toolzu– Same as Inflact but with price differences. 
  • CopyAI– Primarily a free AI writing tool for copywriting tasks, but it can be used for hashtag research. It can generate up to 50 hashtags in one go. 
  • Sistrix– Simple and user-friendly hashtag generator. 
  • Tagsfinder– A hashtag generator that also provides suggestions based on the keyword. 
  • Display Purposes– This tool will suggest suitable hashtags based on your overall profile. 
  • Influencer Marketing Hub– It is a popular tool among influencers to learn about the competition level of every hashtag. 
  • All Hashtag– It will give you up to 30 hashtag results at once based on your search phrase. 

Secret tip: Use hashtags in your stories to boost their reach. But to avoid them clashing with your aesthetics, decrease the font size so tiny that they are barely visible.

They have to be there, but nobody needs to know!

4. Optimize your profile to get discovered

Not only your posts but also your profile needs to be optimized. 

Now, what steps can individuals take to optimize their Instagram profile and bio?

If you are starting from scratch, use these tips as guidelines to build your profile. But if you already have one, use this as a checklist and make corrections where needed. 

  • Use a good profile picture: Your profile picture should be ONLY YOU. If it is your business, then its logo.
    But do not put a group picture as your profile picture.
    Also, make sure your face is clearly visible in the image. Avoid full-length portraits, as they’ll make it difficult to see your face. So, a good headshot will be the way to go!
  • Pick a relevant user name: Use a username that gives out what you do. It helps new profile visitors to know about you. Making you familiar with them quickly.
     If you are an artist, you can use names like “art_by_{yourname}” or “get_fit_with_{your name}” if you are a fitness guru. Do some wordplay and come up with a name that has a ring. For brands, simply go with your company’s name if that’s available. 
  • Write a concise bio: In your bio, clearly communicate who you are, what you do, and why people should follow you. Include relevant hashtags, emojis, and a call to action to engage your audience. 
  • Add your website link in your bio: Now you can add a link to your Instagram bio section, so use that to redirect your audience to your other platforms. 
  • Decorate your story highlights: Create and organize story highlights that showcase your best content. This allows visitors to quickly grasp the essence of your profile and interests. 
  • Use a theme for your profile: It is tricky, but try to maintain a consistent theme and style for your posts. This contributes to a cohesive and visually appealing profile.

5. Maintain a content calendar 

You’ve heard it a hundred times already, but for organic growth, CONSISTENCY IS THE KEY!

Why is consistent posting important for Instagram success? Because the more you post and stay active on the platform, the more the algorithm is going to favor you. 

But how does a content calendar help you there?

Well, if you want to be consistent, you can’t just wake up and plan for that day’s post. You will either end up not posting anything or posting something poorly curated.

And poor content equals poor engagement.

Therefore, consistent posting on Instagram is crucial. To post well-planned and good-quality content consistently, plan your content atleast one month beforehand. So you can invest enough time in ideation and production. 

6. Engage with your audience 

You have to engage with your audience from time to time to appear relevant and reachable. 

But how does engaging with the audience impact Instagram engagement?

Well, imagine you text someone, and they leave you on read. Will you text them again? Probably not. 

Not engaging with your Instagram audience is similar. Thus, if your followers leave a comment, reply so they feel valued and engage with your content more. 

Other Consideration- Buy Instagram Likes 

While all of the above are proven methods of growing organically on Instagram, sometimes it’s just not enough. Or maybe you don’t have the time to do all that and need a fast and assured result.

Then, you can consider buying Instagram likes and views. 

Things you need to be aware of

Before you go on the shopping spree, let’s understand what one should be aware of when considering purchasing views and likes on Instagram.

  • The views and likes must be genuine (from a real, human account).
  • The service provider should have a good track record. 
  • The provider must not ask you for your account credentials. 

Why Popularity Bazaar should be your choice

Popularity Bazaar is one of the oldest social media engagement service providers, with an online rating of 4 out of 5. It uses an end-to-end encrypted website that keeps your information and transactions safe. 

Plus, they have a variety of secure payment methods to choose from, and they come with a 100% no-questions-asked money-back guarantee. 

So if you want to bet your money, they are the best you will get!

Final Thoughts 

Remember, if you plan to go with organic growth methods, it will take time to see results. You can use this Instagram marketing guide to boost YouTube video views too.

But you have to be persistent and patient. It will be challenging but will save you a lot of money. 

However, if time is more important to you than money, you should consider buying likes and views for your Instagram marketing. But remember to only buy genuine engagement from trusted dealers! 


Is buying Instagram likes legal? 

Yes. There are no legal consequences for buying likes and views.

So, no one can take legal action against you. 

Can I buy 25 instagram likes?

Yes. At Popularity Bazaar, you can buy any number of likes from 25 to 250000. 

Can you get shadowbanned for buying Instagram likes?

No, if you buy likes that are from 100% real human accounts, technically, you are getting genuine engagement. So the platform will not shadowban you. 

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