How to Get More Facebook Likes: 10 Proven Strategies

Facebook is a great place to market your brand and showcase your talents. It has a bunch of features that are very helpful in tracking your audience as well as creating innovative, target-oriented content. 

A high number of likes on Facebook posts can go a long way in branding and promotion of your profile. 

There are many ways to get a high number of Facebook likes. Here are some proven tips and strategies to increase engagement on your Facebook posts: 

1. Page Optimization 

Optimize your page for better engagement. This includes: 

Bio and Information:

To get more likes on your Facebook posts, make sure that all your information on the page is completely filled out. You should have a good quality and visually attractive profile picture and cover photo related to what your account is about. 

If you are promoting a brand, then the brand logo should be uploaded. If you are promoting yourself as an influencer, then it should be a high-quality, professional picture of yourself. 

You will also need to write a compelling bio for your account related to your niche. It should also have up-to-date and accurate contact information so that interested people can contact you for opportunities. 

A well-optimized page with details gives a positive first impression. 

Custom Username:

You can also set a custom username or URL for your Facebook page, which makes it easier to find your page and tag it. This should be concise and easy to remember, which will make it easy to be recognized and get more likes on posts. 

Direct Messaging:

Enable the Messenger feature to allow people to send you direct messages which you should be responsive towards. Responsiveness is a big factor considered by Facebook for better visibility across the platform and increased likes.

2. Engaging Content

Your Facebook account should be reflective of the particular niche or industry it is related to. You should share content that is relevant to your niche and in which your target audience will be interested. 

Latest Trends:

Your content should be related to the current affairs and trends of your industry to keep the page up-to-date with the latest. 

You should focus on providing valuable content in the form of information, entertainment, or inspiration. Quality content encourages people to like your posts or even follow them to stay updated with your posts if they catch interest. 

Compelling Captions: 

You should give a thought to the captions to your posts so that they don’t become overwhelming and stay relevant and interesting. They should be concise and intriguing which compels people to click on the post, like it, and engage with it. 

Ask Questions: 

Ask people questions to make them engage with your content. They can answer the question in the comments or like the post to express their opinion on the matter. 

3. Attractive Visuals

Visual content is far more attractive and interesting as compared to a lot of written content. So make sure that along with interesting written content, you also post some good eye-catching visual content. 

This includes high-quality images and videos related to your product or brand. 

Invest in Visuals:

Invest time and money in capturing and editing visually appealing posts for your brand which would stand out in your audience’s feed and make them visit your page and like posts. 

Make sure that the images you post are not blurry or pixelated and are sharp and crisp. 

Visual Content Design:

The visuals you are posting should be creative and be designed to attract. So keep the rules of a good visual aesthetic while doing so. Such as: 

• Make use of contrast to make the important elements stand out. This includes contrast of colors, light and dark tones, or textural contrast. 
• Play with the composition such as symmetry 
• Don’t use very overcrowded visuals, rather keep it simple and clean to bring attention to the important elements
• Infographics are also a great way to educate while not being too boring 

All these tips will help people be more interested in your posts. This is also a good hack to get more followers on Twitch. 

You can apply this for your Twitch streams and it will do wonders! 

4. Facebook Insights

Facebook provides you with insights into your account to understand your audience better. It can also help you understand audience patterns on when you should post, and what you should post about. 

All this information can help you tailor your content according to these insights to get the most out of your Facebook account. This can be done in the following ways:

Audience:

Go to the Audience Tab in Facebook Insights which includes information related to demographics, interests, location, and interests of your audience.

Post Performance and Peak Posting Times:

Go to the Posts Tab to check the performance of each post individually. You can understand audience patterns here to receive better engagement such as likes, comments, and shares. 

In the same tab, you will also find information about what time your followers are mostly online. This way you can schedule content at such times when more people are online. 

This makes your content reach the audience when they are most active and increases the chances of likes.

When you create content around your target audience, you are bound to attract more people to like your Facebook posts. 

5. Giveaways and Interactive Activities

You can arrange different interactive sessions for your Facebook profile to boost engagement and followers. These activities can include live sessions and competitions. 

If you have a brand, you can give free products for marketing to the winner of the competition. Here are some tips on how to have successful giveaways: 

Rules:

Giveaways are a good way to get Facebook photo likes, as giveaways can increase engagement by including rules for entry such as following and promoting the account, liking posts and photos, tagging friends, or commenting. 

Encourage Sharing:

You can also list sharing the post as one of the requirements for entry. This extends the reach of your giveaway further than just your audience. 

These shares can introduce new people to your page who may just stick around and like other Facebook posts on your profile.

Prize:

You should also select a good prize that is relevant to your audience and reflects your brand. This could be a product from your brand or even a gift card, exclusive access to some event, or something else that attracts your target demographic. 

6. Facebook Ads

Facebook ads are very helpful in increasing reach and visibility. These ads help reach your target audience, who are more likely to buy your product or invest in your niche. 

The procedure makes you select the target audience based on gender, location, and age groups to reach the audience that can benefit you. These result in well-designed ad campaigns for your profile. 

Optimize for Likes:

While creating the ad, you can optimize the ad and set it for page likes. This makes the Facebook algorithm prioritize showing your ad to people who have more chances of liking your page. 

Track Conversions:

You can also set up conversion tracking to track the performance of your ad. This way you can track the amount of page likes that are generated through the ad and analyze other metrics such as cost per like, etc. 

Ad Schedule:

You can also set a time for your ad to target specific days and times when your audience is most active. This makes sure that the impact of your ad is maximized to generate the most post likes. 

7. Promotional Activity

You can also benefit from cross-promoting your page on various other social media platforms such as websites, and newsletters via email, Instagram, YouTube, and other online platforms. 

You can use these different platforms to generate activity on your Facebook page and get more likes on your posts. This can get you to interconnect with your already existing followers on multiple platforms. 

Embed Facebook Content:

You can embed your Facebook posts and videos on your website or other platforms. This promotes your Facebook profile to your website visitors and also gives them a way to like your posts and page directly from the webpage. 

Email Newsletters:

Links to your Facebook posts can also be given in email newsletters. You can include compelling calls-to-action to encourage your readers and subscribers to follow your page and like your content for exclusive promotional news and stuff. 

Live Sessions:

You can host webinars and live sessions on other platforms such as YouTube or Instagram. You can promote your Facebook posts and profile in these sessions and invite your audience to join the Facebook community. 

8. Audience Engagement

You should be very active on your Facebook profile and post regularly to keep your brand active. This can involve responding to comments, messages, and interacting on your page. 

You should also be smart with answering queries so that you don’t miss out on potential customers and opportunities. 

Audience engagements build a sense of community and encourage more people to like and follow your page. 

Polls and Surveys:

You can engage your audience and also develop a better understanding of what the audience wants by running surveys and polls amongst your audience to help in decision-making about certain things. 

You can also use this to get ideas about new posts and create more audience-specific content. 

Behind-The-Scenes:

You can also post behind-the-scenes content for your brand or workspace to get your buyers or supporters to understand all the work that goes behind creating the finalized product. People love to see behind-the-scenes content, as it boosts authenticity, and such posts are very likely to get more likes. 

Q&A Sessions:

Q&A sessions are a great way to engage, as you can answer the questions people are curious to learn about your brand. This can help people know more about you personally as well as your brand and create a more intimate relationship. 

This builds trust and encourages people to like your posts and follow your content and hard work. 

9. Collaborations

You should collaborate with other people from your niche who are doing well on Facebook to promote your own brand and share followers. This can result in more views on Facebook videos and increase the like count on posts by getting their followers to like the collaborative content. 

You should choose a trusted and well-reputed Facebook page, influencers, or businesses for cross-promotion. 

There are many different activities you can perform in collaborations, such as: 

• Joint content can be created in the form of a co-authored blog, posts, videos, or podcasts. It can also include shout-outs or product reviews. 
• You can collaborate on giveaways where participants have to engage with both profiles and pages to enter the giveaway.
• You can also allow your collaborator to take over your profile while you take over theirs, for a day or so, and share interesting content. 
• Hosting a collaborative Facebook Live session with various other popular users from the same niche is a good idea for an interesting collaborative activity. This results in real-time participants and increases the likelihood of new likes.

After the collaboration has ended, you should analyze the results by tracing engagement and reach. If the collaboration has improved like count, then you should consider collaborating with the same kind of accounts and people. 

10. User-Generated Content

When you develop a community on your Facebook profile through regular posting and interaction, you can also encourage your followers to create and share innovative and creative content that is related to your brand or niche. This user-generated content can be shared on your page as well, which will act as a small collaboration or be a part of a small competition amongst followers for giveaways. 

This will showcase a good sense of community and encourage more people to participate to show off their creativity as well. 

Branded Hashtags:

You can create a branded hashtag for your brand and ask your followers to create content using the same hashtag to promote your brand. This can get new people to explore your profile and content and result in a greater number of likes. 

Encourage Mentions:

You should also encourage your followers to mention your page in relevant stories and content. This increases visibility from the user’s network and the followers of the page where you have been tagged as well. 

Stories and Reels:

Facebook stories and reels can be utilized to showcase user-generated content and repost the content that your followers create and tag you in. This also encourages people from different networks to take a look at your page and like posts. 

Conclusion 

By using the above-mentioned tips and tricks, you can surely get more likes on your posts on Facebook. It has to do with your visibility and reach, so the key is to be consistent and keep growing and improving. 

You should keep exploring the new features and updates within Facebook to stay up-to-date and engage with your audience better. 

If you have a new account or need an extra boost, you can even buy Facebook Likes from a trusted platform like Popularity Bazaar.