To understand how your TikTok videos perform in terms of engagement and other metrics, you must track your analytics regularly, say, weekly. Available to only Pro users, it’s very simple to view them on your mobile or desktop.
In addition, some third-party tools also help you with this. But these are usually paid and not so reliable.
In this article, we’ve explained the detailed steps to check your analytics on TikTok and all information you can get through them. If you aren’t getting enough views on your videos, buy followers TikTok to boost engagement on your account.
Why are TikTok Analytics Important?
TikTok analytics are important due to many reasons such as to plan your content strategy. Below we’ve listed some important reasons to check the analytics from time to time.
Connect With The Right Audience
Analytics help you connect with the right audience. Being a diverse platform, finding the right viewers who resonate with your niche or business, if any, often takes time. The analytics solves this problem, thus helping you strategize.
Get Your Content Game Right
As discussed later in this post, TikTok analytics provides you with 4 crucial data types – account overview, content, followers, and LIVE. This information comes in handy during content creation.
You get to know which type of content gets the most engagement and which gets the least, where your audience is based, when they are the most active and the least, and more.
And you know. Content created following these stats can’t go wrong! Isn’t it?
Add an Extra Feather to Your Marketing Strategy
Today, TikTok is not just another social media platform for creating or consuming content. It has become a solid marketing tool for several brands—for example, Chipotle, Fenty Beauty, Oreo, Taco Bell, Gymshark, and more.
Again, these brands rely on TikTok analytics to track their campaigns and get the best results. If you’re a business owner, you can follow the same path.
How to Check Analytics on TikTok?
Video Tutorial: YouTube
Follow these steps to check your TikTok analytics on both mobile and desktop.
But before anything else, make sure to switch to a TikTok Pro account by following the given steps. We’ll use a smartphone for this.
- Open the TikTok app on your mobile.
- Go to your profile by clicking its icon on the bottom right of the screen.
- On the Profile page, tap the three horizontal dots in the top right corner. This will take you to Settings and privacy.
- Under ACCOUNT, choose the Manage account option.
- Select the Switch to Pro Account option under Account control to complete the initial steps.
Next, pick your preferred content category, hit the NEXT option, and verify your email or phone number. Congratulations, you’ve switched to TikTok Pro.
Let’s now check some analytics on the platform.
- Follow the first three steps from the above section to open the Settings and privacy page.
- Tap Creator tools.
- Under GENERAL, choose Analytics.
You can now check your video stats, follower activities, and other information to prepare a strategy for marketing in TikTok.
- Visit your profile by clicking on the Profile icon on the top right.
- A small drop-down menu will open. Click the View Analytics option.
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4 Types of Data in Your TikTok Analytics
The official TikTok Analytics tool helps you with 4 different types of data. These are:
Note: You can access this data from the left panel on the screen.
As the name suggests, this section gives you a general account overview for any duration—for example, 7 days (best), 28 days, 60 days, or custom.
It includes profile views, video views, and follower counts.
If you want to see how well your videos are doing on TikTok, go to the Content section. Here, you can check which video(s) gets the most and least engagement. Accordingly, you can chalk out your next strategy.
However, there’s one drawback here. You can only see the insights of the latest video(s) and not the older ones. For the latter, you would need to check individual stats from the post itself.
This is the most important section of all. Here’s why.
As a content creator, you would like to know the following details about your followers:
And the Followers section helps you with all these.
Lastly, this LIVE section is a handy tool for those frequently coming live on the platform. It shows the following information:
- Total LIVE views
- Number of LIVES to date (or in a selected range)
- Total LIVE time
- New followers and views
- Unique viewers
Get more information here.
Why Can’t I See My Analytics on TikTok?
If you’re unable to see your analytics on TikTok, here are some possible reasons.
- You’re not connected to the internet. Check your connection and retry.
- You’re using TikTok’s regular account. Switch to its Pro version to access the analytics.
- There’s a glitch in your TikTok app. Drop in after some time.
- You’re yet to complete 7 days after creating your new account. Analytics are only available after this period.
Frequently Asked Questions (FAQs)
Q: When Can You See TikTok Analytics?
A: You can see TikTok analytics after 7 days of creating your account. If you already run one, you can view the updated analytics every 24 hours.
Q: Is Analytics Free on TikTok?
A: Yes, analytics is free on TikTok. However, you must have a Pro account to use the feature.
Q: Does Everyone Have TikTok Analytics?
A: Yes, everyone who uses a Pro account has access to their analytics section.
Q: Why Am I Losing Followers on TikTok?
A: Several factors contribute to this hardship of losing TikTok followers, and here is a guide on how to find it and solve it.
Here you go. That’s all about how to check analytics on TikTok and how it benefits you, as a creator or business owner. With this simple and free tool, you get insights into your followers’ demography, gender, and several other video metrics, as we discussed above.
By keeping track of this information, you can work around ways to boost these numbers and stamp your authority on the platform. To help you in this, Popularity Bazaar also enables you to buy followers TikTok at the best prices and services.
So, did you check your TikTok analytics?