Apart from being the 7th most used social media platform, Tiktok also has more than 1 billion active users worldwide. It makes this platform one of the top social platforms, even though it is very new. The way Tiktok has managed to climb up this stair this fast is really astonishing. But what is more vibrant is that the platform is a source of income for many.
It is no secret anymore that social influencers can draw a million every year from these social sites. If Tiktok is to be focused alone, Michael Le is among the highest paid earners on tiktok who earned $20,378,000 in 2020 from 92 ads.
Yes, apart from being only famous, Tiktok can help you in a lot of ways. But, before that, you have to become a Tiktok influencer. So, today we will be discussing how to become an influencer on Tiktok.
What is Tiktok and How Does It Work?
Tiktok is one of the most famous social media platforms on the web. It currently has 1 billion daily active users worldwide. Tiktok is a visual platform where creators get to post 15 to 60 seconds videos of various activities. The goal is to get Tik tok likes and become viral.
But, there is more to this. Tiktok can help you earn money, get your business on track, and help spread awareness and run campaigns. There are a lot of people who even earn from this platform. And there is literally a lot of these 13 fun things you can do on TikTok.
But how does Tiktok work? TikTok’s algorithm is quite different from other social media platforms. Tiktok shows you videos based on your likes and shares of past content. Now, when you post a video on Tiktok, it starts showing it to some users in the trending videos.
Then Tiktok calculates the watch hours, engagements, and other factors on this video. Now, if engagement on your video increases over time, Tiktok will start showing it to other viewers. It is why getting views on Tiktok is easier than on other platforms.
Tiktok is basically an entertainment medium. But if you can put the right strings on it, it can help you with many different things. So, let’s dive deep into the topic: how to become an influencer on Tiktok.
How to Become a Tiktok Influencer
Becoming an influencer is not at all an easy task. You have to put your focus, dedication, and passion into your content. But what matters, even more, is how you act. There should always be a strategy in your mind. Follow these simple tips on how to become an influencer on Tiktok, and you will be ready to go.
Uniqueness is always the key to success. If you want to see yourself on the top, you have to go against the flow. Copying won’t bring you anything. Instead, you should have your own ways. Hence, make sure you post fresh and unique content that will gather more engagement.
Of course, it is not always possible to bring enough unique content. And it is also ok to follow the trend. But, some of your content should be original and helpful to your audiences.
2019 was the creative year for Tiktok. Many Tiktokers across the globe came up with many unique content ideas. So, if you want to get famous, start making unique content that would differentiate your niche from others.
Select Your Niche
It is ok to make content on various topics. But, you should always have some niche. For example, you will find many Tiktokers doing stunts or dancing. But it does not mean that they don’t do anything else. Having a niche helps you target a specific loyal audience.
It also helps you create your brand. While picking a niche, there are two things to consider- your passion and what people love to watch. Once you are clear on these two, you are good to shoot your videos.
Another benefit of having a niche is that your videos often get recommended. Since Tiktok’s algorithm will know your type of videos, you will get more recommendations.
Know Your Audience
For you to become an influencer on Tiktok depends on how much audience you have. It is, after all, viewers who make you viral. Hence, proper targeting is necessary. So, before you make your content, ask yourself who will watch your videos. Is it for younger people or older ones?
Having an idea of your audience will ease your content creation process. Once you know who will watch, you can create your content following that. It helps you target audiences and their interests. So, start researching your audience today and find why they would watch your videos.
Know Your Competitors
After you know your audience, it’s time to do some competitor research. For one thing, your channel niche is not the only one on the entire platform. Most of you will have some competitors, especially when your content is dance, stunt, or acting-related. Now, the best practice here is to run competitor research.
It is simple, though. You can visit their channel and see what kind of content they are creating. Give a closer look at their uniqueness and see how well their content is performing. But, your ultimate goal should be finding something that other influencers are not offering. That way, you can create some unique content yourself.
Engage Your Audience
Always remember that your audiences are not bots. They are as human as you are. Engaging with them helps you become a Tiktok influencer faster. When you have got quite a number of followers, start engaging with them. You can post on-request content or reply to their comments. That way, they will feel more attached and watch all your content.
Consistency is another key feature every social influencer should have. If you want to be famous, you have to keep posting content frequently. Delays in content posting will only diminish your audience’s interest.
It is recommended that you post at least one content per day on Tiktok. While this will keep your audiences intact, you can focus on creating exclusive content as well.
Every Tiktoker, irrespective of how big or small they are, should have this practice. Promoting your content yourself is the best way to attract some organic reach.
It should always be you who put the first brick of the building. So, whenever you post content on Tiktok, make sure you promote that yourself first and then ask others to do the same.
Positioning yourself as a Tiktok influencer is not hard when you know the right way. However, it is not merely about getting tik tok likes, but you need better engagement for that.
And to get that engagement, you have to be unique, real, and fresh. Also, you need some strategy. We hope that this guide on how to become an influencer on Tiktok will be able to help you in your endeavor.