TikTok is becoming a bigger phenomenon day by day. Now, there will be hardly anyone who has not heard the name of the app. Launched in 2016, this platform has become the 7th most popular social media platform globally, with more than 800 million monthly active users. And that’s just not it! TikTok has innumerable benefits for both businesses and personal promotions.
And those were just a few of TikTok’s uses. If you have ever been on this app, you will find the content more than just ordinary. If we see TikTok as a visual platform, making videos only, we might be mistaking it hugely. And why so? TikTok videos are not like some random Youtube video. These are much shorter and compact in size.
So, if you want to stand out from the crowd and use TikTok to market your business, you need to be different. And it all starts with writing an attractive bio. So, here we are, with a complete guide on how to optimize your TikTok bio. If you are ready, let’s get started.
Steps to Optimize Your TikTok Bio
Tip 1: Pick an Easy to Remember User and Handle Name
How do you think people get famous on TikTok? Well, the content surely matters. But, is that all? Is this the only factor working to make you famous? Well, probably not. Content works like a magnet to bring a viewer to your channel page. It is where they see your bio and account details and decide whether or not they should follow.
You have probably already heard that the average human attention-grabbing span has been reduced to less than 8 seconds– something they call “shorter than goldfish.” Well, it can be anything but good news. It means that once a user visits your profile on TikTok, you have very little time to make an impression on him.
And so, the bio plays a vital role. But suppose they like your bio and follow you. But, would that be enough? What if they do not remember your handle name? Well, in that case, they would easily forget you.
So, you need to pick some good and unique user name and handle which will be easy to remember. Once you become famous, it won’t be hard for people to remember your name. But, when you are at the beginning, it matters a lot.
Now, there are a few things you need to consider when picking your user name. To start with:
- Your user name should reflect your brand. If it is personal branding, you can put your name on it as well. Or, if it is your company, make sure you put that there!
For example, @charlidamelio is one of the most famous TikTok handles owned by Charli D’Amelio- an American dancer and social media personality. Charli’s TikTok handle is named after her- which is an example of personal branding.
- You can also put something that reflects the type of content you create. For example, if you are a dancer, you can keep something like @Hypedance.
User name or handle name has to do a lot with your profile. Whenever someone visits your profile on TikTok, your user name is the first thing they see on your profile. Hence, it should be interesting enough to grab their attention and make them remember you for the rest of their lives.
Tip 2: Describe Your Account (Or Brand)
Your audience might be interested to know more about you, especially when they have landed on your profile after seeing one or some of your videos. And when they do, you should be ready with minimal information about your channel. This is where you get into the part of writing a bio.
TikTok’s bio is almost similar to the one you write on Insta. It should be short, specific, and interesting. And what do we mean by this? Well, in TikTok, you don’t need to describe your channel or handle using long sentences. Instead, you need to be a lot more specific.
For example, if you have a channel where you post dancing videos, you can simply write “dancer” on your TikTok bio. That way, people would get to know what type of content your post on TikTok. Well, there are some other benefits too.
First of all, when you add such titles to your profile, people would get an idea about your niche. Now, suppose you have made a different video this time that has brought other audience types to your handle. Without such mentions on your bio, these new people would get confused about what you create.
So, it is important that you describe your account or brand on TikTok bio for people to understand your niche. But please remember that you should never write a long bio on TikTok. Short and specific terms are easy to grab the attention of your audience. After all, you would never want them to skip whatever you have written.
There are some interesting ways of doing that. Let’s read ahead to know more about it.
Tip 3: Add Emojis
Would you doubt if we say that almost 10 billion emojis are sent every day worldwide? Well, you must not! Emojis are taking the world by storm. There are emojis for each of our reactions. And we use it so vividly that a survey reveals that 92% of the online population always use emojis.
Emojis are a way of telling a lot of things simply. For example, when you are angry, you use “😡” to make the other person understand your mood. Similarly, when you use emojis on TikTok’s bio, you can say many things without saying anything at all.
For example, suppose you have a dancing channel. Now, instead of writing dancing, ‘💃,’ ‘🕺,’ you can simply use this. It helps people to understand what you do more easily. Similarly, anyone interested in selling clothes can use the ‘👚,’ ‘👕,’ ‘🥼,’ ‘🧵,’ ‘👖,’ emojis to express that.
It saves you a lot of space while telling your audience what they should expect. Again, emojis are also used to convey your mood. When you use emojis like ‘😄,’ ‘😃,’ and ‘😇,’ you convey things positively. So, by including the right emojis, you can lighten the tone of your bio, making it more friendly and acceptable. Isn’t that a wonderful way of writing your TikTok bio?
Tip 4: Pick a Nice Profile Picture or Logo
The next focus while optimizing your TikTok bio should be on your profile picture. Profile pictures play a very important role in your overall image. In most cases, it portrays a big aspect of your channel. Now, there can be two types of profile pictures on TikTok. And what are those?
The first type is a personal profile picture, where you can put your own image as the DP. Now, if you want personal branding like stuff, such profile pictures would do magic. Please remember to show your whole face on the DP. Also, the editing should be clear and direct. The quality of the picture should look professional.
Now, the second type is business or logo. If you are handling your TikTok account for business promotion, you might want to keep your logo as your profile picture. If you do so, please maintain the following points:
- The logo/profile picture that you upload should match the other social handles of your brand. Otherwise, it would create confusion easily.
- The brand logo should look professional enough. The design of the logo works as a trust factor sometimes. You can take the help of professional designers or use professional logo designing apps like Canva for better guidance.
Whatever you do, make sure your profile picture is vivid, attractive, and professional. If it can grab your audience’s attention, it can easily change a lot of things, taking your TikTok bio to the next level.
Tip 5: Include a CTA
Next comes adding a call-to-action to your TikTok profile. It is something you probably have done before with your other social media handles. We don’t need to tell how effective it is to retain brand reputation and get more leads. In any way, when you add a call-to-action or CTA to your TikTok profile, it tells your audience exactly what they should do next.
Thus, they get to know how to interact with you in the best possible way. For instance, you can add a CTA to direct your TikTok followers to your eCommerce website. Or, you can also add your other social handle links in your bio and ask your audience to follow you there.
Once these are done, you can ask your viewers to follow you on TikTok itself. Telling the viewers what they should do next increases the chance of getting more audience across other social media handles. Or, you can simply use the CTA to sell your products on TikTok.
That way, your audience gets more enticed to see what more you have to offer. So, adding CTA to your TikTok bio is another way of optimizing your TikTok bio for more views.
Tip 6: Add Your Other Social Handle Links
Finally, you wouldn’t only want to keep your promotion only on TikTok. And you should never do that. As a brand or personal figure, you should always be available on other social media handles, like YouTube and Instagram. That way, you can send your TikTok traffic to these handles as well, increasing the overall social visibility of your brand or business.
You can add a link to your bio through the Link in Bio feature. To access the feature, you need to go to the “Edit your profile” section. Here you might see the “website” option available. There you can add the link to YouTube or Instagram, which will be shown on your TikTok bio.
Now, there are a lot of things to do on TikTok. But, adding the links to your other social platforms should be one of your priorities. This option might not be available for everyone. But, if it is for you, then don’t delay yourself.
TikTok is a sensation among the Millennials and Gen Z. With more than 2 billion downloads, TikTok has been able to get the title of the wealthiest startup. Looking at the TikTok statistics, we will know why this platform is becoming one of the top choices for marketers and brands.
But, you need to portray a professional image and keep publishing quality content. Optimizing your TikTok bio is one of the foremost things to do right after creating an account on TikTok. So, keep working hard and try to recognize the spirit inside you. And, if you struggle too much, you can always buy TikTok views.
That said, we hope we have satisfied all your doubts and look forward to meeting you soon.