10 Reasons You Aren't Getting More Likes on TikTok

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If you want to become famous on TikTok, you probably watch your likes like a hawk. But what if your likes aren’t ticking up as quickly as you’d like them to? You might wonder if you are just unlucky or if you are doing something wrong.

To help you get more likes on TikTok, let’s go over a few common reasons why you may not be getting as many likes as you’d expected or hoped for. That way you’ll know some common mistakes and pitfalls you can avoid.

We’ll also give you recommendations for what you can do to get more likes on TikTok and start growing the popularity of your content.

But first, let’s talk about why it is so important to get more likes on TikTok.

Why Are Likes on TikTok Important?

You might think that the answer to this question is obvious. Getting likes is a measure of social proof, and demonstrates that your content is popular among users on the platform.

But actually, there is another, more specific reason why you want your videos to get a high number of likes, particularly in proportion to the number of views that they get.

There is an important ratio on TikTok, which is 40%. Once your video passes the threshold where likes to views exceeds 40%, the platform takes notice.

TikTok assumes that if you have such a high ratio of likes to views, a large proportion of people watching your video are enjoying it, which means that you are producing quality content.

At that point, TikTok will promote the video in question. By doing so, the site broadens your exposure. Then, the views and likes can really start pouring in.

1. You don’t know your audience.

Your first big mistake is not identifying a clear target market for your content. Even if you eventually become world-famous, you probably are going to build a reputation within a particular niche to start.

So, you need to figure out what audience you want to target. How old are they? Where do they live? What are they interested in? What are their likes and dislikes? Once you can visualize your ideal audience member, you can start building content to suit their tastes.

2. You are posting at the wrong time of day for your target audience.

The time of day you post on TikTok is very important. It is very much an “in the moment” platform. There are global best times to post if your audience is scattered around the world. For example, if it is a Monday, it is recommended you post at 6 am, 10 am, or 10 pm EST.

But if your audience is focused mainly in one region, you should post at times which are appropriate for that region. A good rule of thumb is to stick with mornings and evenings or late at night.

So, if you live in Canada, but your audience is focused in Australia, you may not be getting likes if you are posting at ideal times in Canada but non-ideal times in Australia. Switch to your audience’s schedule, and you may get more exposure and engagement.

3. You are letting perfectionism stop you from posting more videos.

Try and post regularly on TikTok. If you can, make it your mission to post multiple videos per day.

It is easy to get caught up in trying to make every video amazing. But if you do that, you won’t post consistently and frequently enough. Remember, videos that go viral don’t always have incredible production values. Just make compelling content.

4. You aren’t tagging your videos effectively.

Don’t forget to tag your videos, or nobody is going to be able to find them. Look up hashtags which are related to your topic. Choose the ones which are most relevant to apply to your video. Avoid those which are not.

5. You are ignoring public trends.

Achieving success on TikTok is not about posting videos in a void. If you are simply creating and posting your own content without paying attention to what is trending on the site, you will miss out on opportunities that could help you get seen.

How can you find out what is trending on TikTok? To do that, you will need to click on the icon on your screen which looks like a magnifying glass. Doing this will open the Discover page. Once you identify trends which your content would be a good fit for, you can create videos which are relevant to those trends.

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6. Your production quality is too low.

While being a perfectionist can prevent you from posting consistently and frequently, production values do still matter.

Your videos don’t need to look like they were made by a professional with perfect clarity and beautiful cinematography. Nevertheless, if your videos suffer from serious quality problems such as being too dark to see, fuzzy or distorted, or so forth, you’re going to lose views and have a hard time getting likes.

Invest in a reasonably good camera, even if it is an entry-level one, and make sure that you are always filming with adequate lighting. Either set the camera down somewhere or practice holding it steady so that it doesn’t wobble.

7. You are not interacting with other users.

Do you post video after video each day, and then otherwise ignore the platform? Do you watch other peoples’ content, but forget to like anything they do?

TikTok is a social platform. That means that if you want to be successful on it, you need to interact with others in a positive way.

At its most basic form, that means giving other people what you hope to receive by liking their content.

Another thing you can do is search for TikTok users who are creating content which is similar to yours or complementary to it in some way.

Reach out to some of those users and ask them if they would be interested in collaborating with you. Doing so is a way to increase views and likes for both of you. You might pick up some of their followers, and they might pick up some of yours.

Collaborating is also a great way to push outside of your usual comfort zone and stimulate your creativity in new ways. Doing so may help you find the fresh ideas you need to reach a different audience.

Something else you can do is jump in on some trending Challenges. How do you find Challenges to participate in? You can check videos being created with trending sounds, you can look under “For You,” and you can check YouTube for compilations.

Anyone who has taken an interest in a particular Challenge might come across your content if you have contributed.

8. You are not linking to your other social media profiles.

Chances are that TikTok is not the only social media site you are a member of. You might also have profiles on sites such as Instagram, YouTube, SnapChat, Facebook, Twitter, and so forth.

If you are not cross-linking between all of your social media profiles, you are missing out on an easy opportunity to pick up more followers and likes on TikTok and on those other sites.

After you have linked all of your profiles together, people who enjoy your content on YouTube, Instagram and other social media sites can follow your link to your TikTok profile as well, and vice versa.

9. You are not exploiting what makes you unique.

Something else which might be preventing you from picking up more followers and likes on TikTok could be the nature of the content you are posting.

It might be that you simply are not posting content which other users are finding appealing.

We already discussed how it is important to get to know your target market and craft your content specifically to appeal to the people you want to like your videos.

But if your content seems artificial or contrived, people are not going to get into it. Users on TikTok look for some degree of authenticity, just as they do on other platforms such as YouTube.

So, if you have been focused 100% on what you think other people want, you might want to stop thinking as much about other people and a little bit more about yourself.

If you want to stand out on social media, you shouldn’t be afraid to stand out. And that means figuring out what makes you different from every other TikTok user who is posting similar content and leveraging that.

Instead of trying to tone down what you think makes you quirky or unusual, consider amping up those traits instead.

Have an odd sense of humor? Show it off. Have unexpected interests? Delve into them in your videos. You could be surprised by how many people find your traits or interests appealing.

10. Luck isn’t on your side.

If you follow all of the recommendations above for increasing your likes on TikTok, you will be giving yourself a better chance of picking up views, likes, and followers.

But the reality is that there are no guarantees when it comes to trying to promote yourself and your content on social media.

As of the time of this writing, there are more than 800 million active users on TikTok. While that means a lot of potential audience members, it also means a lot of competition to be seen. Many of these users are trying to go viral, just like you.

It is like shouting at the top of your lungs in a crowded stadium. It is hard for your voice to be audible when so many other people are doing the exact same thing.

That means that there is a high degree of luck involved in getting attention on TikTok. You could post almost the same video as another user, and that user could get a bunch of likes while you don’t. Another day, the reverse could happen. You might be the one who gets all the attention.

Alas, there isn’t really a whole lot you can do to change your luck. By definition, some things are outside your control. But thankfully, there is an answer. You can get more likes by purchasing them instead of waiting to pick them up organically.

Advantages of Buying Likes on TikTok

Here are a few reasons to buy TikTok likes:

• No more waiting on luck. This is your chance to buy TikTok likes instant delivery. Instead of waiting weeks or months for likes to roll in, you can watch them tick up in your account right away.

• Target the region you need. If you want to buy TikTok likes USA, you can do that no matter where in the world you live. Purchasing likes allows you to get social proof for the region where your audience is located.

• A small investment with a big potential payoff. You can buy TikTok likes cheap. But with cheap TikTok likes, you can pave a path for future success on social media.

• Get your TikTok videos promoted. When you buy TikTok likes cheap, you can improve your ratio of likes to views. That makes it more likely the site will promote your videos.

• Pick up the momentum you need to get organic likes. While buying likes cannot guarantee you will pick up organic likes, people tend to jump in on trends, which is part of the basis for how TikTok works. So when users notice how many likes your videos have, they may be more likely to click “like” themselves.

• Purchase quickly and easily, You can buy TikTok likes with Paypal, which is a secure, convenient way to pay.

Now you can see the benefits of buying TikTok likes! This is an effortless way to take your account to the next level.