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What’s the Best Time to Post on Instagram?

If you have been using Instagram for a while now, you might have noticed that uploading a photo or video at a certain time gets you more views and likes than usual. 
Now, you might believe that you can buy Instagram Reels likes or run paid promotions for your post to get better engagement. But even with that, you need organic visibility and growth on your posts to limitlessly increase your followers and popularity on Instagram.
As per statistics, Instagram witnesses more than 100 million photo uploads daily. But, the ones done at the right time are only a few that experience strong engagement. 
Why does time matter for making an Instagram post? It is because Instagram’s algorithm works in a very sophisticated manner. And if you are not posting at a specified time, your followers and the relevant audience may never see your posts. 
So, how can we figure out the best time to post on Instagram? We are here to find that out for you! So, read along till the end. 

What is Meant By Perfect Posting Time for Instagram?

Most of us believe that if we add a new post to our Instagram handle, it should be displayed at least to our followers’ feeds. It is somewhat true, but the positioning of the post in the feed is what matters. 
If your follower is also following many people and celebrities, then he/she will have posts from all of them in the feed. In that shuffle, your post will be lost, and the person will never get to see your new content unless he/she lands on your profile. 
Hence, it is important to pick the perfect time to upload the photos, videos, or Reels, to give it the maximum visibility among your followers and general audience. There is no perfect time to post your content, the time is decided based on several categories. 
We will try to help you by covering as many categories as possible! Let’s get going with it! 

Best Times to Post on Instagram (Based on Categories)

Here are a few categories and the right time to post in that scenario.

Best Time to Post For Maximum Likes

The best time to post on Instagram for maximum overall likes is Sunday, 6:00 AM. Sunday is an obvious holiday for most Millenials and GenZ individuals. They have more time to scroll through their social media handles, and Instagram is one popular platform they can endlessly scroll. 
Why Sunday and not Saturday? Aren’t they both part of the weekend? You might have this question in mind! 
To help you understand, Saturdays are often filled with weekend plans such as partying, touring, get-togethers, meet-ups, long rides, etc. People prefer Sundays to be their rest day after all the fun from Saturdays. 
So, when they wake up on Sunday to scroll Instagram till the mid-day hours, they will see all the posts uploaded at around 6:00 AM.

Best Times to Post Throughout the Week

You just can’t wait till Sunday to dump the photos and memories you clicked or recorded throughout the week. It would be cruel of Instagram to have such a restrictive algorithm, wouldn’t it? 
But don’t worry, Instagram has its perfect posting time for every day of the week. No, Instagram doesn’t mention it in its policy, as it will ruin the fun for all of the creators. 
There have been many tests and experiments to determine engagement concerning upload time on Instagram. In conclusion of those tests, the best evaluated times to post on Instagram throughout the week are:
  • Monday- Preferable posting time is 6:00 AM, 10:00 AM, and 10:00 PM EST. 
  • Tuesday- Preferable posting time is 2:00 AM, 4:00 AM, and 9 AM EST
  • Wednesday- Preferable posting time is 7:00 AM, 8:00 AM, and 11:00 PM EST
  • Thursday- Preferable posting time is 9:00 AM, 12:00 PM, and 7:00 PM EST
  • Friday- Preferable posting time is 5:00 AM, 1:00 PM, and 3:00 PM EST
  • Saturday- Preferable posting time is 11:00 AM, 7:00 PM, and 8:00 PM EST
  • Sunday- Preferable posting time is 6:00 AM, 7:00 AM, 8:00 AM, and 4:00 PM EST
Remember, depending on your time zone, these times might differ. Make sure you are posting at the correct time based on your time zone. 
If your audience is in the GMT timezone but following the times as of the EST timezone, then you must know GMT is 4 hours ahead of EST. Similarly, count the difference between your timezone, and stick to the preferable posting time.  
But remember to avoid posting between 10:00 AM to 4:00 PM and 9:00 PM to 11:00 PM on Wednesday and Thursday, respectively. It is because Wednesday is the mid-day of the week, and people are pushing themselves to accomplish weekly targets, which deprives them of using social media. 
Following that, Thursday is often the day when people start to plan out for the weekend. So, the night hours might be a bit busy for people to scroll through Instagram. These are probably the worst times that you must avoid posting. 

Best Times to Post Instagram Reels, Stories, and Videos

Reels, videos, and stories have different engagement rates on Instagram. Therefore, we have tried to narrow down the posting times for such content to get them maximum visibility.


Let’s start with Reels. But before that, if you are new to Instagram, what is IG Reel? 
Instagram Reels are immersive and entertaining short-form videos that are trending today among influencers and all Instagram users. It helps educate the audience, gain popularity, and run brand promotions. There is no better way to get people engaged with your Instagram posts than going viral on Reels. 
But for that, you must first be aware of the best time to post your next IG Reel! 
There is no specific time to post reels, as you can follow the simple weekday and weekend routine specified in the previous sections. Today people check the Reels section more often than scrolling the News Feed. 
So, the weekdays and weekend time stamps mentioned above will work best to draw engagement to your Reels. 


If you intend to post long-form videos as a memory stamp on your Instagram and want to share them with your friends and followers, then timing is most important. The suggested time window for you to post long-form videos is between 11:00 AM and 1:00 PM. 
It is because most people are on their lunch breaks at this hour and have sufficient time to view long videos on Instagram. If you miss this time window, another great time to do so is after 7:00 PM. Most people will be back in their homes after working hours and can relax while watching your content. 


Instagram stories are one of the best ways to market your brand and offers. But at the same time, it is also a great feature for users to share their go-to snaps throughout the day, which will be available only for 24 hours. 
And this is the exact reason why there is no time window for you to post stories on Instagram. But still, we have observed that Instagram stories posted between 9:00 AM to 4:00 PM throughout the week received high engagement


Now, you have the perfect times to post your content on Instagram and get numerous likes and views for added engagement. Keep in mind the worst hours, and spend time creating valuable content.
Even if you are posting at the right time to get visibility, the content’s quality will make the viewers hold onto it. The perfect posting time will give you the platform to be viewed by a larger audience or your followers, but your content is what must interest them to like it. 
If you are already on YouTube and are a passionate creator, you are aware of how editing works for long-form videos. You are aware of using various editing tools to make your videos creative and graphically sound. When you already know how to perform on YouTube with these tools, why not add a creative touch even to your Instagram posts? Try that angle out, and your videos will be even more engaging. 

Article by

Diptesh Das
Diptesh is an expert Content Marketer with more than 5 years of experience up his sleeves. When he isn't marketing, he likes to play soccer, or head out for a long bike trip. Linkedin

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